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Coinbase Joins Ripple’s ’Scamberry Pie’ Initiative to Combat Holiday Crypto Scams

Coinbase Joins Ripple’s ’Scamberry Pie’ Initiative to Combat Holiday Crypto Scams

Published:
2025-12-04 02:21:01
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In a significant collaborative effort to enhance security during the high-risk holiday season, Ripple CEO Brad Garlinghouse has launched the 'Scamberry Pie' campaign—a proactive, industry-wide initiative aimed at combating online cryptocurrency scams. This program, unveiled in December 2025, places a strong emphasis on public education, empowering users to identify critical red flags such as fraudulent giveaway schemes and impersonation tactics commonly used by bad actors. A cornerstone of this initiative is its powerful coalition of industry leaders. Ripple has partnered with the Tech Against Scams Coalition and secured the participation of major exchanges, most notably Coinbase, to amplify its reach and impact. The campaign strategy extends beyond mere awareness, focusing on the promotion of practical verification tools and fostering open community dialogue to create a more vigilant and informed user base. This move underscores a growing trend within the cryptocurrency sector, where leading companies are taking collective responsibility for ecosystem security. By uniting forces, Ripple, Coinbase, and other coalition members are sending a clear message that protecting investors is a shared priority, especially during periods of increased transactional activity and heightened scam attempts. The 'Scamberry Pie' campaign represents a meaningful step towards building a more trustworthy and resilient digital asset environment, leveraging education and collaboration as primary defenses against financial fraud.

Ripple CEO Launches Anti-Scam Initiative for Holiday Season

Ripple CEO Brad Garlinghouse has unveiled the 'Scamberry Pie' campaign, a proactive initiative targeting online scams during the holidays. The program focuses on public education through identifying red flags like fake giveaways and impersonation schemes.

Partnering with Tech Against Scams Coalition and industry leaders including Coinbase, the campaign emphasizes verification tools and community dialogue to combat fraud. Garlinghouse notes: 'Scammers exploit silence—we're turning awareness into action.'

BlackRock Offloads $135M Ethereum Stake Amid Market Rally

BlackRock transferred 44,140 ETH ($135 million) to Coinbase Prime on December 3, continuing its divestment trend despite Ethereum's 7% weekly surge to $3,100. The asset manager has moved equivalent holdings in four batches over the past month, fueling speculation about strategic repositioning during the crypto market rebound.

Market observers note the irony of institutional sell-offs coinciding with retail-driven price appreciation. Ethereum's network activity remains robust, with layer-2 solutions processing record transactions even as large holders rebalance portfolios.

Coinbase Partners With Major U.S. Banks on Stablecoin and Crypto Pilots

Coinbase is collaborating with several leading U.S. banks to test stablecoins and crypto custody solutions, signaling a pivotal moment for institutional adoption. CEO Brian Armstrong, speaking at the New York Times DealBook Summit, framed the initiative as a competitive imperative for financial institutions. "The best banks are leaning into this as an opportunity," he said, suggesting laggards risk obsolescence in the evolving financial landscape.

BlackRock CEO Larry Fink's recent endorsement of Bitcoin as a hedge against macroeconomic instability underscores the shifting institutional narrative. Armstrong separately called for Senate action on the CLARITY Act, arguing regulatory certainty is essential for mainstream crypto integration.

Bitcoin Posts Strongest Daily Gain Since May, Eyes $107K Rally

Bitcoin surged 5.81% in a single day, marking its most significant daily gain since early May. The rally signals a potential trend reversal, with analysts targeting a bullish breakout toward $102K-$107K if BTC sustains above $96K. Aggressive buy-side flows and a positive Coinbase Premium suggest renewed institutional interest.

The MOVE follows a shakeout below $84K earlier this week, which established a higher high and higher low pattern—a classic bullish structure. Trading volume surged alongside the breakout above $92.3K, reinforcing the momentum shift.

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